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Augmented Reality Social and Societal Standards

Virtual Public Art Project

Some believe that experiencing art in digital forms while interacting with or set in real world settings will be a widely adopted use case for Augmented Reality. People will be able to experience more examples of artistic expression, in different places and to contribute by expressing themselves through their software and mobile devices. Projects to explore the interaction of digital and physical objects are quite popular at the annual SIGGRAPH event.

One of the earliest projects using the Layar AR browser for artistic expression in public (and private) spaces is the Virtual Public Art Project begun in March 2010 by Christopher Manzione, a New York City artist and sculptor. Manzione created the VPAP by publishing his creations in a dedicated layer. The site says:

VPAP is the first mobile AR outdoor art experience ever, and maximizes public reception of AR art through compatibility with both iPhone 3GS and Android phones using the free Layar application.

Artists around the world have invested in putting their digital work into the VPAP layer. Projects like this one certainly have the potential to dramatically change how people interact with one another and with art, especially if they are also able to leave their comments or opinions about the artist's work.

One of the limitations of the current VPAP, and perhaps a reason it has not received attention since the fall/winter of 2010-2011, is that it is only viewable on one browser. If there were standards for AR formatting, as there are today for formatting content viewed in a Web browser, then any viewer application, capable of detecting the user's context such as the AR browsers from wikitude and metaio (junaio) would also provide access to the artists' work. In an ideal world one source of content could offer all users the same or similar experiences, using their software of choice.

In the face of multiple proprietary technology silos (and client applications with projects requiring wide, browser-neutral audiences), some AR experience developers offer services based on a single back end with interfaces to each of the publishing platforms. Examples include the Hoppala Augmentation by Hoppala Agency, BuildAR by MOB Labs and MARways by mCRUMBS. In each case, these platforms streamline the publishing process for the content creator to have the widest possible reach.

Will they also need to write interfaces to the next AR browsers? What will these platforms be capable of when Web browsers also support AR?

I guess these are not questions on which artists should be spending their time.