{"id":1400,"date":"2012-12-16T13:38:12","date_gmt":"2012-12-16T13:38:12","guid":{"rendered":"http:\/\/www.spimewrangler.com\/blog\/?p=1400"},"modified":"2012-12-16T13:38:12","modified_gmt":"2012-12-16T13:38:12","slug":"get-quantitative","status":"publish","type":"post","link":"https:\/\/www.spimewrangler.com\/blog\/its-not-all-about-the-technology\/get-quantitative\/","title":{"rendered":"Get Quantitative"},"content":{"rendered":"<p><a href=\"http:\/\/identifeye.files.wordpress.com\/2012\/12\/shortlist_info2.jpg?w=575&amp;h=2192\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" alt=\"\" border=\"0\" class=\"alignright\" height=\"1452\" hspace=\"5\" src=\"http:\/\/identifeye.files.wordpress.com\/2012\/12\/shortlist_info2.jpg?w=575&amp;h=2192\" title=\"Shortlist and Blippar results\" vspace=\"5\" width=\"382\" \/><\/a>Models developed by industry analysts frequently predict astronomically large growth for Augmented Reality. A good report has to have a lot of illustrative examples, describing the richness that AR is capable of delivering and forecasting how this will evolve over the years in the forecast period.<\/p>\n<p>I don&#39;t intend to publish a full market research report about AR because, at the speed the business is evolving, it will be out-of-date before it is completed. This is primarily because market and trend forecasting aren&#39;t the only services I provide and my projects don&#39;t all need the quantitative proof to be successful.&nbsp; That said, regularly and reliably measuring the growth of AR and sharing those metrics with the world are very much on my list of goals for the near future.<\/p>\n<p>In May 2012 I began the process of <a href=\"http:\/\/www.perey.com\/MobileARMetrics\/\">getting quantitative about mobile AR<\/a> by inviting a half-dozen of my friends in AR companies to share a little of what they are doing. In <a href=\"http:\/\/www.perey.com\/MobileARMetrics\/data-provider-qualification-form\/\">a survey I asked questions<\/a> about:<\/p>\n<ul>\n<li>What AR metrics are available?<\/li>\n<li>When did you begin capturing mobile AR metrics?<\/li>\n<li>How are these metrics captured?<\/li>\n<li>Who uses (what is the purpose of gathering) these metrics?<\/li>\n<li>Who has access to them?<\/li>\n<li>How long are they stored?<\/li>\n<li>What are the conditions or agreements with the users or content publishers?<\/li>\n<\/ul>\n<p>I learned that there is no consistency in how metrics are collected or used in 2012. Maybe that&#39;s good news because it permits us to develop new methods and avoid having to re-engineer systems.<\/p>\n<p>In preparation for a new campaign on mobile AR metrics, their importance and methods for acquiring and comparing them, I&#39;ve been gathering my own examples of how metrics are gathered and communicated. <\/p>\n<p>I like the infographics approach. The one I provide here was issued by <a href=\"http:\/\/blippar.com\">Blippar<\/a> about the campaign they did with <a href=\"http:\/\/www.shortlist.com\/\">Shortlist magazine<\/a> but I learned about it when it was published in this post by <a href=\"http:\/\/www.linkedin.com\/in\/onnohansen\">Onno Hansen <\/a>the author of the <a href=\"http:\/\/identifeye.wordpress.com\/\">IDentifEYE blog<\/a> about AR and Education. <\/p>\n<p>The fact that nearly 10% of the audited circulation (over 51K out of 529K) actually used the application\/features, is not all that surprising when you understand that the target audience of this publication, &quot;high class city-dwelling men,&quot; is highly technology-centric. They also like a good deal. The weekly print media publication is distributed free at newsstands in UK.<\/p>\n<p>One more indicator that these guys like a good deal is click through rate of 13.4%. This is phenomenal for a magazine, I think. If you have other examples of high CTR for print media, I&#39;d love to <a href=\"mailto:cperey@perey.com?subject=High%20CTR%20magazine\">hear about them<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Models developed by industry analysts frequently predict astronomically large growth for Augmented Reality. A good report has to have a lot of illustrative examples, describing the richness that AR is capable of delivering and forecasting how this will evolve over the years in the forecast period. I don&#39;t intend to publish a full market research [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,4],"tags":[],"class_list":["post-1400","post","type-post","status-publish","format-standard","hentry","category-augmented-reality","category-its-not-all-about-the-technology"],"_links":{"self":[{"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/posts\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/comments?post=1400"}],"version-history":[{"count":4,"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/posts\/1400\/revisions"}],"predecessor-version":[{"id":1405,"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/posts\/1400\/revisions\/1405"}],"wp:attachment":[{"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/media?parent=1400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/categories?post=1400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spimewrangler.com\/blog\/wp-json\/wp\/v2\/tags?post=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}