I was unable to attend the Game Developers Conference last week in San Francisco, but it sounds like it was a good event. I enjoyed reading Damon Hernandez's post on Artificial Intelligence. Damon and I are working together on the AR in Texas Workshops March 16 and 17.
At GDC12, Aurasma was in the ARM booth showing Social AR experiences. During this video interview David Stone gave some numbers and his excitement about the platform nearly leaves him speechless.
The SXSW event is going on this week and Aurasma is there as well. In Austin, Aurasma broke the news about their partnership with Marvel Comics. This is could have been good news for the future of AR-enhanced books. Unfortunately, the creative professionals who worked on this demonstration let us down. Watch the movie of this noisy animation showing what the character is capable of doing, and ask yourself "how many times does a "reader" want to watch this?"
I fear the answer is: Zero. Is there any aspect of this experience sufficiently valuable for a customer to return? I could be wrong.
What more could the character have done? Well, something related to the story of the comic book, for starters!